If you want user adoption, make your product easily accessible. Allow people to download it and start playing around. Provide study resources and hand out discounts to get people to start taking your certifications. Attract the engineers. Show how you can automate your infrastructure using Ansible. Get them hooked!
One of the first steps to start learning any platform is to set up a lab. Engineers want labs and Juniper want you to run as many virtual routers as you possibly can on your laptop. To make this as simple and streamlined as possible they provide you with their own pre-built Vagrant boxes. These boxes are tiny virtual machines that can run on top of different hypervisors.
In the following example I will show you how to manage the deployment and configuration of these boxes using Vagrant to set up a small Juniper lab.